The FIFA 2030 World Cup is a global event that has become a catalyst for nations to showcase their infrastructure, culture, and hospitality. This article explores the strategic use of aviation and stadium expansion by Spain, Portugal, and Morocco to leverage the tournament's global spotlight for economic growth and public diplomacy. The Spanish strategy, in particular, is a comprehensive plan that involves the monetisation of regional identities, the development of advanced infrastructure, and the integration of gastronomic assets into tourism campaigns. The article also highlights the contrasting approach of the Netherlands, which has imposed strict flight caps at Amsterdam Airport Schiphol, prioritising environmental sustainability over aviation expansion. The analysis concludes that the long-term viability of these expansionist models is tied to global climate policy and energy transition schedules, and that the FIFA 2030 World Cup will be a pivotal event in shaping the future of sports infrastructure and global tourism.
